The Musical Entrepreneur (MUCE 5000)
This course will provide graduate-level students with a hands-on experience in planning and launching a musical venture. Upon completion of this course, students will have compiled a professional portfolio, created or improved their own websites, and will have implemented a plan of action for an entrepreneurial project based on their specific interests and needs. Students may also be referred to other UNT faculty and alumni for more information and potential networking opportunities to support their ventures. Through readings, lectures, case studies, assignments, classroom and guest presentations, students will become acquainted with the entrepreneurial strategies and diverse trends used to embark in professional music careers.
Seminar in Music Entrepreneurship "Marketing for Musicians" (MUCE 5010)
Focused exploration of particular issues related to marketing in the music industry including case studies and analysis. This course is designed to help students develop an understanding of the techniques and strategies required to promote their artistry or musical venture. Upon completion of this course, students will have created a plan of action for an extensive marketing plan including a SWOT analysis, customer analysis, competitor analysis, marketing plan goals, branding strategy, product/service strategy, price strategy, placement, promotion and measuring strategies, as well as allocation of costs and marketing plan timeline. Students may also be referred to other UNT faculty and alumni for more information and potential networking opportunities to support their marketing plan development. Prerequisite: MUCE 5000.
Seminar in Performing Arts Management (MUCE 5020)
This course explores the tools and resources to create, develop, facilitate, and evaluate performing arts organizations. It will engage students in a series of project activities including fundraising, volunteering, and private consulting for a local non-profit that will allow them to gain hands-on experience. Case studies will focus on real-life situations faced by arts organizations as exemplified in the required textbook and the Eastman Case Studies. Upon completion of this course, students will have developed essential skills in performing arts administration including board relations, management of volunteers, audience development, organizational management and leadership, venue management, and strategic planning for mission driven organizations. Through the course students will also develop an understanding of the structure of music and arts non-profit organizations, as well as the relationship between, leaders, volunteers, marketing and fundraising. Through readings, lectures, case studies, assignments, classroom and guest presentations, students will become acquainted with the arts management strategies and diverse trends used to embark in professional performing arts administration careers. Prerequisite: MUCE 5000.
Practicum in Music Entrepreneurship / Performing Arts Management (MUCE 5030)
Practicum / internship with an arts organization, music business, or other relevant institution as approved by Director of Career Development and Entrepreneurship in Music. Prerequisite: MUCE 5000.
College Teaching of Music Courses (MUED 6580)
Open to all graduate students, this course is designed to prepare students for teaching positions at the university level. The aim of this course is to help students gain an understanding of the university environment and to help them begin a path of professional development that can be sustained throughout their career. In addition to examining current issues in higher education, students also prepare for every aspect of the job search, including developing curriculum vitae, writing a cover letter, preparing for interviews, and understanding the promotion and tenure process.